Browsing All Posts published on »February, 2011«

Are you sure you choose what you buy?



February 15, 2011

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I came across a very interesting article* this week that exemplified how reality is often irrelevant when it comes to choosing a product. It shows an experiment in which a blind person, with 2 red nail polishes, asked volunteers to choose which “shade” they liked best. The polish had no labels at the time and the […]