Don’t let an agent undermine your job interview.

April 28, 2011

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If you are job hunting I recommend that you apply the PRINCE2 principle of “learn from past experiences”, in this instance mine, in order to improve your chances of success. Unfortunately, I learnt the hard way!

 I had been thinking about a change of career for a while, not because I was unhappy where I […]

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How to “neutralise”* an enemy at work.

March 23, 2011

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We all know the importance of having or working in a great team. The problem is that you can’t always  choose your team and can end up stuck with a team member who undermines your team/work performance. The “enemy” can vary from someone who is annoying and negative to someone who, although very pleasant, is […]

5 myths about branding.

March 5, 2011

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This blog is about thinking outside the box and so the aim of this short article is to get you to think again about 5 of the most commonly heard viewpoints  on successful branding/rebranding.  To encourage debate I’m going to refer to these as the ‘5 Myths’: Myth 1: Exceed your clients’ expectations. Every time […]

Are you sure you choose what you buy?



February 15, 2011

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I came across a very interesting article* this week that exemplified how reality is often irrelevant when it comes to choosing a product. It shows an experiment in which a blind person, with 2 red nail polishes, asked volunteers to choose which “shade” they liked best. The polish had no labels at the time and the […]

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