Browsing All posts tagged under »Business«

It’s not whether you win or lose, but how you place the blame

January 28, 2012

0

Text by Alastair Dryburgh* The blame game is a commonplace but there are three big reasons why blaming anyone- yourself or someone else – is thoroughly pernicious in organisations. Two of them, the fact that blame creates risk aversion and wastes time, are quite well known.They are responsible for the fact that so many of […]

How not to run a small business

June 28, 2011

1

If you are self-employed or own a small company you are probably aware of how difficult it is to run a successful business.  From my experience, the majority of small businesses that fail do so not due not to a lack of talent or money but for one of the following reasons: Not having a […]

5 myths about branding.

March 5, 2011

0

This blog is about thinking outside the box and so the aim of this short article is to get you to think again about 5 of the most commonly heard viewpoints  on successful branding/rebranding.  To encourage debate I’m going to refer to these as the ‘5 Myths’: Myth 1: Exceed your clients’ expectations. Every time […]

Are you sure you choose what you buy?



February 15, 2011

0

I came across a very interesting article* this week that exemplified how reality is often irrelevant when it comes to choosing a product. It shows an experiment in which a blind person, with 2 red nail polishes, asked volunteers to choose which “shade” they liked best. The polish had no labels at the time and the […]