Browsing All Posts published on »March, 2011«

How to “neutralise”* an enemy at work.

March 23, 2011

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We all know the importance of having or working in a great team. The problem is that you can’t always  choose your team and can end up stuck with a team member who undermines your team/work performance. The “enemy” can vary from someone who is annoying and negative to someone who, although very pleasant, is […]

5 myths about branding.

March 5, 2011

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This blog is about thinking outside the box and so the aim of this short article is to get you to think again about 5 of the most commonly heard viewpoints  on successful branding/rebranding.  To encourage debate I’m going to refer to these as the ‘5 Myths’: Myth 1: Exceed your clients’ expectations. Every time […]